Last Refreshed: 8/2/2021 12:51:36 PM
Press release

Etos crossing borders

Etos products are hitting the shelves across our Ahold Delhaize brands in Belgium, Romania, Greece and the Czech Republic.

Etos, founded almost 100 years ago in the Netherlands, has invested substantially in creating a new look and feel in recent years as it opened new stores, rolled out a new store concept and created own-brand products. Our health and beauty brand has a long history of innovation and is trusted to help customers live healthy and happier lives.

Learn more about Etos crossing borders here: 


In addition to drugstores, supermarkets are an important channel for cosmetics, and having strong own-brand items is of great value. An example of how  our local brands can be Better Together, sharing best practices and learnings to become a better place to shop for customers, every day. It is also an example of leveraging “best own brands,” a key element of our strategy.

With Etos products already sold in stores of the American brands (Stop & Shop , Giant, Food Lion, Hannaford, Peapod), it is now ready to begin a new European adventure.