Last Refreshed: 5/26/2024 5:51:45 AM
Brand Story

From driving value through loyalty programs to scaling innovation: Reflecting on Ahold Delhaize’s Q1 business highlights

Zaandam, the Netherlands, May 8, 2024 – Today, Ahold Delhaize released its first quarter results for 2024. As households continue to experience challenging budgets, we kicked off the new year by remaining laser focused on our customers. Throughout Q1, our great local brands worked hard to deliver great value, savings and access to healthier food through our physical and online stores as well as our own-brand assortments. We also launched two exciting initiatives: our participation in the global retail innovation fund, W23 Global, and the launch of AD/01, our new tech studio in Bucharest.  

Driving value and savings through loyalty programs

This quarter, several of our brands leveraged their loyalty programs to allow great savings and value for customers. For example, Giant Food lowered the prices of hundreds of its own-brand items and expanded its Flexible Rewards loyalty program to include double points on Giant brand items purchased. Additionally, 1.2 million customers from The GIANT Company took advantage of their ‘Weekly Pro Pick’, a newly launched program that features items customers need the most at the best value. The value delivered with our brands’ loyalty programs were supported by the many recognitions they received. Like Food Lion, Giant Food, Stop & Shop being listed in Newsweek’s 2024 American’s Best Loyalty Programs. The GIANT Company was also recognized as a leader in the grocery industry by the 2024 Dunnhumby Retailer Preference Index for its visible discounts and sale items, as well as its advertising of low prices and being competitive in its promotions and rewards.  

In Europe, our Czech brand Albert celebrated the third anniversary of their ‘My Albert’ app which now offers a 15% discount on Nature’s Promise healthy products and organic food to its active users. This makes Albert our third European brand that rewards customers for choosing healthy products, following the Delhaize SuperPlus program and the Albert Heijn Premium program. Additionally, Albert Heijn reached a milestone of reaching more than 1 million subscribers to its Premium subscription which allows customers a 10% discount on all organic and AH Terra products, Albert Heijn’s fully plant-based own-brand product line.  

Last Refreshed: 5/26/2024 5:51:45 AM
Steps in health and sustainability

This quarter, we were proud to announce that Ahold Delhaize priced a €1.6 billion multi-tranche transaction, including a Sustainability-Linked bond and Green bond. The proceeds will be applied to finance or refinance new or existing Eligible Green Projects to help us reach our sustainability targets.  

In Europe, all our brands launched their climate hubs to support suppliers in their carbon emission reduction. Additionally, Albert Heijn made strides in prioritizing healthier options as they revealed that in 2023 they reduced 115 million sugar cubes, 62,000 kilograms of salt and 275,000 kilograms of saturated fat from their own-brand products compared to 2022.  

In the U.S., Ahold Delhaize USA and our brands were recognized for their commitment in supporting the White House Challenge to End Hunger and Build Healthy Communities, announcing an investment of nearly $1 million in nutrition programming for children in 2024. 

Scaling tech capabilities and innovation

This quarter five of our European brands: Alfa Beta, Albert, Delhaize Belgium, Maxi and Mega Image spearheaded the delivery of an app convergence project that resulted in a unified, scalable, modular app framework designed to streamline and enhance the shopping experience for customers. Additionally, Ahold Delhaize USA launched its partnership with DoorDash to make an additional on-demand grocery delivery marketplace available to customers. 

In April, Ahold Delhaize announced its collaboration with four other leading grocery retailers to establish W23 Global, a collaborative venture capital fund. The fund will seek to invest in innovative start-ups and scale-ups that deploy technology to enhance customer experiences, transform the grocery value chain and address the sector’s sustainability challenges. We also launched AD/01, a new tech studio in Bucharest, Romania where top tech talent will work on innovative solutions that help provide leading customer experience solutions across our European brands.  

Lastly, our Dutch e-commerce retailer celebrated its 25th silver jubilee this quarter. 25 years ago, bol's very first product was sold digitally. Today, bol now has more than 13.5 million customers, a range of 38 million items and around 50,000 sales partners.  

Throughout 2024, we will remain focused on our brands’ customers and the developments we will announce at our Strategy Day on May 23. Stay tuned on our social media channels to learn more!