Product transparency

We believe our brands can help people understand the impact of their shopping decisions by providing information about product origin, production methods and working conditions. This enables them to make choices that fit their needs, their tastes, and their values.

We will drive transparency about the origins of our fresh products and make the nutritional value of all products more transparent. We aim to add more transparency on relevant sustainability information – like product certifications, use of chemicals and pesticides, and the animal welfare standards behind products, We can help customers understand the impact of their buying decisions and enable them to make choices that fit their needs, their tastes, and their values.

By giving customers access to personalized information - through loyalty apps or online advice, for example – our brands will empower and enable busy customers to make better choices.