We believe our brands can help people understand the impact of their shopping decisions by providing information about product origin, production methods and working conditions. This enables them to make choices that fit their needs, their tastes, and their values.
The volume of product information that can guide consumer choice is vast, reflecting the volume and diversity of our supply chains. In 2019, the global spend for the products our brands sell was over 46 billion Euro, with the majority at our brands in the US, the Netherlands, and Belgium. This purchasing is spread over more than 12 thousand suppliers, the majority of which are located in the countries where our brands operate. For example, 70% of the own brand assortment at Delhaize is made in Belgium and 90% of the meat they sell is Belgian.
To manage sustainability performance in this broad product supply chain, our brands perform annual risk assessments to identify key suppliers and products with a higher risk profile. Sales volume, geographical location and the type of products they supply – such as products with a high sustainability impact - determine how critical suppliers are to our business. For suppliers of products that contain certain commodities we’ve prioritized for sustainable sourcing (coffee, tea, cocoa, palm oil, soy, seafood and wood fiber) and suppliers that are located in high risk countries, we have specific programs in place which can be found here.
Part of Ahold Delhaize’s 2025 ambitions on Health & Sustainability are to drive transparency about the origins of our fresh products and make the nutritional value of all products more transparent. In a move to bring additional transparency to consumers, Albert Heijn published the location of their suppliers on a virtual world map. On the road to 2025, we will add transparency on relevant sustainability information – such as product and critical ingredient certifications, use of chemicals and pesticides, and the animal welfare standards behind products.
By giving customers access to personalized information - through loyalty apps or online advice, for example – our brands will empower and enable busy customers to make better choices