Healthy food leads to healthy communities by reducing the risk of chronic diseases and contributing to a community’s overall resilience and vitality. Our customers look to us for fresh, healthy inspiration for delicious, nutritious family meals, every day. Our brands work to help make customers and associates more aware of what they eat and how it impacts their health. They inspire customers and provide healthier food in stores and online. They continue to add healthier products to their assortments and keep reformulating own-brand products to reduce salt, sugar and fat and increase vitamins, whole grains and fiber.
Targets used to measure our performance
In 2021, 53.6% of own brand food sales was coming from healthy products and by the end of 2021 nine brands had science based nutritional navigation systems such as Nutri-Score and Guiding Starts for customers in place.
We aim to make healthier eating commonplace. By making fresh, nutritious and delicious food available and affordable for everyone, we contribute to healthier communities. Our strong local brands and their broad ranges of products offer fresh inspiration every day. With an assortment that includes affordable nutritious choices, and with recipes, support services and transparent labeling, our brands are making healthier eating easier. With engaging activities, we are making healthier food appealing and fun. We strive to provide healthier choices and guidance to our customers while at the same time offering the wide range of products consumers demand.