Promote healthier eating

Healthier people make healthier communities. How do we encourage and support our customers to adopt healthier eating habits?

How can a food retailer help customers with healthier food choices? See for yourself in our new online magazine  

Why does it matter?

Healthy food makes healthy communities; nutritious food reduces the risk of chronic diseases, and contributes to a community’s overall resilience and vitality. Eating healthier is a priority for our customers; they look to us for fresh, healthy inspiration for delicious, nutritious family meals, every day.  

What we are doing

With our better place to shop promise we aim to make healthier eating commonplace. By making fresh, nutritious and delicious meals available and affordable for everyone, we contribute to healthier communities.

Our strong local brands and broad range of products offer fresh inspiration every day. With an assortment that includes affordable nutritious choices, and with recipes, support services, and transparent labeling, we are making healthier eating easier. With engaging activities, we are making healthier food appealing and fun. And with our piloted healthy checkouts, we are making healthier choices convenient.

We have identified company-wide 2020 targets for two areas that play a vital role in our overall ambition to make healthier eating an everyday reality: our own-brand range of healthier products and nutritional labeling. 

  • We aspire to have 50% of our own-brand sales coming from nutritious products in 2020. In 2018, we achieved 47%.
  • We aim to have all of our own-brand products carry ‘Front of Pack’ (FOP) labeling by 2020. In 2018, we achieved 88%.

For more details please see our reporting page.

Our focus

Since the merger, we are even better placed to find new and innovative ways to promote healthier eating to our customers. All along our supply chains, we touch many lives – customers, associates, our communities and our suppliers’ communities - and at each point, there are opportunities for improvement. In 2018 and beyond, we shared best practices across our brands, explored opportunities in our supply chains, and used our collective creativity to find fresh approaches to how we serve customers.

Promoting healthier eating in practice

Here are some examples of how our brands inspire and support the people in our communities to adopt healthier eating habits.