Alfa Beta Vassilopoulos (“Alfa Beta”) is closely connected to customers through its dedication to offer the best and its drive to innovate and make its shopping experience unique – because each customer is unique. The brand is here for customers, associates and communities, offering the finest products and protecting the environment. Alfa Beta serves customers through its Alfa Beta supermarkets and the AB Food Market, AB Shop & Go, AB City and ENA Food Cash & Carry formats.
Supermarkets, convenience stores, cash and carry, online shopping
AB was the first supermarket in Greece to introduce a customer loyalty scheme