June 10, 2020 — Delhaize Serbia further strengthens its leadership team with the appointment of a new Brand President, Jan-Willem Dockheer. He will formally join the company on September 1 in Belgrade.
Dockheer brings broad leadership experience in multiple industries across multiple geographies. He previously served as the general manager of Albert Heijn’s “To Go” convenience stores, where he accelerated its expansion to multiple new channels and sharpened the concept with innovative solutions that raised the overall shopping experience.
During the past two years, Dockheer led one of the biggest fitness companies in the Netherlands, where he reorganized the business and relaunched a new digital platform, moving the company from being merely fitness-oriented to focus more broadly on health.
Dockheer will be leading nearly 13,000 associates in Serbia, and the role of Brand President at Delhaize Serbia will be an opportunity to use his international experience to support the already strong local team and his innovative leadership approach to take the company's business to the next level.
Dockheer was born in the Netherlands, he graduated from the University of Groningen and further honed his leadership at the Harvard Business School.