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Press release

Gall & Gall moves closer to customers with the acquisition of nine Mitra stores

Zaandam - Gall & Gall will now bring its offering to customers in more towns and villages in the Netherlands with the announcement that the company has agreed to acquire nine stores from Dutch liquor store chain Mitra.

This acquisition is the next step in Gall & Gall’s growth strategy, which aims at retaining and growing sales from existing customers while attracting new customers. All of the stores are company-owned. Following the completion of the transaction, all of the stores will be converted to the Gall & Gall brand. All current store employees will be welcomed to Gall & Gall.

Marit van Egmond, Managing Director Gall & Gall, said: “The acquisition of these new stores gives our growth ambitions a boost. I’m pleased that it means we are also increasing our accessibility to customers, and can welcome more customers in locations not currently served by a Gall & Gall store nearby. We will give a warm welcome to our new colleagues and make every effort to ensure they feel at home in our organization.”