February 13, 2018 – Etos, our drugstore brand in the Netherlands, announced yesterday that it is expanding its My Etos loyalty program with a new feature called Gift Savings. The new option allows customers to earn a reward point for each euro they spend at Etos. For every 100 points, customers will receive a savings card they can exchange for certain A-brand items or redeem for a €5 discount on Etos own-brand products.
Gift Savings was created following feedback from My Etos members. While My Etos enabled shoppers to save for products, the discounts were only for temporary campaigns. With Gift Savings, customers can automatically and simply save for A-brand products – available from a frequently changing list – or earn the Etos own-brand reward. Customers have four weeks to redeem each 100-point savings card and select their gift.
To join My Etos, customers can download the brand's app from the Apple Store or Google Play, and cards are available in all Etos stores. Current members will receive 40 loyalty points to celebrate Gift Savings, as will all new members who sign up before March 11.