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Press release

Delhaize kicks off multimedia campaign focusing on health

January 23, 2018 – With consumers in Belgium and Luxembourg increasingly interested in making healthier food choices, Delhaize launched a multimedia campaign last week that focuses on health and nutrition. The goal is to inspire customers and provide them with information, ideas and tips on topics ranging from eating more fruits and vegetables to consuming less sugar. 

The campaign will run throughout 2018 in a variety of media channels, including television, radio, newspapers and online. On the brand's website, for example, customers can find information and ask questions about healthy living, with answers provided by chef and ambassador Jeroen de Pauw. 

“The better you know your customer, the better you understand their different needs and requests," said Xavier Piesvaux, Brand President of Delhaize. "More than ever, we want to be the preferred food retailer that has a solution for every customer. We launched our new campaign to stress that eating well and healthy is a crucial element in living well.” 

View a video from the campaign here: