Albert Heijn To Go and BP will work together to increase the offer of fresh and healthier food and drinks at retail sites in the Netherlands. To this purpose, they have signed an agreement to start a pilot with an Albert Heijn To Go shop at six BP retail sites across the country. The first shop is planned to open in autumn 2016. This is an exclusive forecourt relationship in the Netherlands for the period of the trial.
Wide range of fresh and healthier food products for on the road and at home
From autumn, customers at the six BP retail sites will find a full Albert Heijn To Go shop with a wide range of fresh food and drinks for on the road, as well as “top up shopping” groceries for at home. The formula and range will be tailored to the needs of the motorist.
With Albert Heijn To Go, BP will introduce a proven successful retail formula at its forecourts. Ruben Beens, responsible for BP’s retail activities in the Netherlands: “We know that more and more our customers buy food products from our shops for immediate consumption or to consume later. Together with Albert Heijn To Go, we are responding to this by developing a varied range to meet this growing demand. Albert Heijn To Go is the market leader in this segment and has a good reputation in the field of product innovation with a continuously changing offer of delicious and healthier food products for on the road and at home.”
Jan-Willem Dockheer, general manager of Albert Heijn To Go: “Many motorists refuel at a BP retail site on a daily basis. The cooperation with BP offers us the opportunity to offer all of these customers good and delicious food at any time of the day. In addition to the familiar offer, they will also find products which are currently not yet available at retail sites, like quinoa salad, fresh vegetable juices and water with fresh mint and raspberry.”
Albert Heijn To Go will be introduced at the following six BP retail sites as of the autumn of 2016: