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Brand Story

Ahold Delhaize CEO Frans Muller appointed as new Co-Chair of The Consumer Goods Forum

Frans will lead the CGF together with Dirk Van de Put, Chairman and CEO of Mondelēz International 

June 7, 2023Today at The Consumer Goods Forum (CGF) yearly Global Summit, it was announced that Frans Muller, CEO of Ahold Delhaize, and Dirk Van de Put, Chairman and CEO of Mondelēz International, have been appointed as the CGF's new Co-Chairs. In addition to Frans’ responsibilities at Ahold Delhaize, he will work to further deepen Ahold Delhaize's long-standing CGF membership as Co-Chair for the organization.

Providing leadership of the global network for two years, the pair will work to mobilize even greater progress among its membership – focusing on key topics including deforestation, plastics, human rights in the supply chain and net-zero. The Co-Chair roles were previously fulfilled by James Quincey, Chairman and CEO of The Coca-Cola Company, and Daniel Zhang, Chairman and CEO of Alibaba Group.

About the Consumer Goods Forum 

The CGF is the only international organization that brings consumer goods retailers and manufacturers together. It unites CEOs from more than 400 member companies across 70 countries – including Carrefour, Danone, Nestlé, Tesco, Unilever and Walmart. Through their eight CEO-led Coalitions, the members work together pre-competitively to deliver positive change at scale. The eight coalitions focus on different key topics, including food waste, global food safety and the Collaboration for Healthier Lives, which Frans co-leads.

Shared actions 

The new Co-Chairs spoke today about their desire to accelerate a greater combined impact for people and planet by driving action at scale across CGF’s broad membership.  
Recognizing the diverse nature of the CGF’s membership – including the different pressures, priorities and regional factors facing each company – the new Co-Chairs are focused on mobilizing members around a set of shared actions which aims to deliver a major positive impact. As well as maintaining the momentum of the eight Coalitions, Frans Muller and Dirk Van de Put have identified a series of key topics to intensify CGF’s focus on: 

  • Tackling deforestation. The CGF’s Forest Positive Coalition of Action is the world’s leading initiative of consumer goods companies taking collective action to help end commodity-driven deforestation and conversion. It offers an evidence-based approach on how to create a deforestation and conversion free supply chain strategy, and the Co-Chairs are encouraging transformative changes to be implemented by both Coalition companies and across CGF’s wider membership. This includes companies implementing a time-bound action plan for achieving forest positive commodity production, and transparently reporting on their progress.  
  • Moving to a circular economy for plastics. The CGF has already worked with members to outline a series of Golden Design Rules, which provide practical principles for better, and less, plastic packaging. The Co-Chairs are keen to accelerate greater adoption of these principles across the industry. 
  • Protecting human rights. As part of its efforts to make due diligence and responsible recruitment the norm in the consumer goods industry, the CGF will increase its role in helping businesses to identify, address, and prevent human rights risks throughout their supply chains. CGF’s work includes helping members to go beyond the scope of many voluntary due diligence frameworks.   
  • Boosting employee health and well-being. The CGF's Collaboration for Healthier Lives Coalition works to empower people around the world to lead healthier lives – and as part of this, the Coalition is supporting businesses across CGF’s membership to enhance their employee wellbeing culture. The Co-Chairs will deepen the focus on members prioritizing their own employees’ physical and mental health, alongside the health and wellbeing of global customers.  
  • Supporting faster decarbonization progress. The CGF is already an official accelerator of the UN’s Race to Zero campaign, working with members to help reduce greenhouse gas emissions along their value chains. The Co-Chairs will help ramp up activity across the CGF’s membership to support the decarbonisation progress – including better agricultural production, improved operations, and transparent reporting.   

The CGF will continue to share its progress against these key areas on a regular basis – including at milestone events such as its Sustainable Retail Summit, to be held in Copenhagen in October.

Frans Muller, President & CEO of Ahold Delhaize, said: 

“CGF is led by CEOs who have the power to rally together with the aim to drive faster progress at scale, and I am honored to be taking up the role of Co-Chair. The CGF has a huge international reach, and we must continue to use this influence to strive to make a major difference across the industry and beyond. I am proud to call Ahold Delhaize a frontrunner in many fields, and I’ll bring that experience to the table.” 

“The challenges facing people and planet are unprecedented, and no company, government or organization can tackle them alone – so our approaches to tackling them must be shared. I’m looking forward to building on the important work delivered by James and Daniel over the past two years, by enabling members to drive focused actions faster together.”

Dirk Van de Put, Chairman and CEO of Mondelēz International, added: 

“The consumer goods sector has a critical part in delivering the transition to a greener, healthier, and more resilient future – and I’m delighted to be helping to lead the CGF as we support members in the global adoption of beneficial practices and standards.” 

“At Mondelēz International, we have embedded sustainability as the fourth pillar of our long-term growth strategy. Many businesses are making great strides on sustainability – and there are inspiring examples of leadership and innovation across CGF’s membership – but we must all go further. The time is now to accelerate collaboration and solutions to drive change that will protect the planet and ensure thriving communities.” 

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