Zaandam, the Netherlands, November 13, 2023 – Ahold Delhaize today announces that Gorica Jovović will be appointed interim Brand President of Delhaize Serbia as of January 1, 2024. She will succeed Jan-Willem Dockheer, who will step down on December 31, 2023. Gorica will report to Jesper Lauridsen, COO of the Central Southern Europe (CSE) region.
Gorica, currently Vice President Buying & Merchandising at Delhaize Serbia, was born and raised in Serbia & Montenegro and joined the company in 2014. Since 2021 she has been part of the Delhaize Serbia Executive Committee. Under Gorica’s leadership, the local brand Maxi has deployed their customer value proposition (‘CVP’) strategy successfully. The CVP provides differentiating offers and good value for customers, while at the same time securing long-term partnerships with suppliers. Gorica also played an instrumental role in the deployment of the company’s Health & Sustainability agenda as well as the CSE commercial programs and joint initiatives.
Jan-Willem Dockheer will pursue a career opportunity in the Netherlands, outside of Ahold Delhaize. He joined Delhaize Serbia in September 2020. Under Jan-Willem’s leadership Delhaize Serbia deployed the Maxi strategy resulting in strong growth and solidifying their brand market leadership. Jan-Willem helped build a high-performance culture and psychologically safe environment. Also, Jan-Willem was a strong contributor and ambassador for the Ahold Delhaize CSE strategy and collaboration.
Wouter Kolk, CEO Ahold Delhaize Europe & Indonesia: "We are proud to promote internal talents to such critical business roles, which confirms our ambition and dedication to grow talents and build diverse executive leadership teams. Within our European team, we enhance career opportunities and leverage the Central Southern Europe region to strengthen succession pipelines. I am thankful to Jan-Willem for his contributions and wish Gorica the best."
Jesper Lauridson, COO Central Southern Europe region: "Jan-Willem is known for his passion for associates and customers, and he will be missed. Jan-Willem’s decision to return to his home country was driven by his wish to be more with his family. We wish Jan Willem all the best on his journey outside Ahold Delhaize and Gorica success in her new interim role with Delhaize Serbia."
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