Ahold Delhaize Licensing Sàrl - Privacy Notice

Ahold Delhaize Licensing Sàrl (not related to European customers of Ahold Delhaize), collects various personal data in and for its business. Here we inform you about this as required by the Swiss Data Protection Act; note that for the avoidance of doubt that we are not subject to the GDPR. Here are our contact details: Director Intellectual Property, Ahold Delhaize Licensing Sàrl, Rue Jean-François-Bartholoni 4-6, 1204 Geneva, Switzerland.

This notice is not related to the website www.aholddelhaize.com or any processing activity conducted by Koninklijke Ahold Delhaize N.V. or any of its other European brands or entities, nor is Koninklijke Ahold Delhaize N.V. or any of its other European brands or entities associated with the processing activities described in this notice.

In addition to the information you provide us (through what you tell and what you do with us), we may also collect information about you from third party sources, namely:

• Information about you that we get from your employer with whom we deal in our business relationship (e.g., your contact details)
• Credit reports, references
• Power-of-attorneys, bank records and other business documents where you are mentioned
• Extracts from state registers (e.g., commercial registry)
• Transactional data
• Contact information and loyalty account number
• Information from legal proceedings in which you appear; witness statements
• Recommendations, referrals, or notes from third parties that concern you
• Your social media/online activities
• Publications in which you appear

For the avoidance of doubt, we do not collect any customer related personal data from any of the Ahold Delhaize European brands. 

We do so for these purposes (in addition to those we disclose to you separately):

• Communicate with you
• Manage, buy, sell, and protect our intellectual property and data assets
• Conclude/perform contracts with your employer and customers
• Run our infrastructure, websites, apps
• Marketing (e.g. mailings with a link or unsubscribe option, events), CRM
• Market analysis, planning, development of products & services, R&D
• Compliance (adherence to laws, industry standards, directives, etc.)
• Legal proceedings, investigations
• Safeguard security, access control
• Company and risk management
• Corporate transactions (e.g. M&A)
• Media relations, PR, publications
• Training, instruction, education
• Crime and fraud prevention

To whom do we disclose personal data?

• Ahold Delhaize affiliates (see our website)
• Service providers (who process data either for us, e.g. IT providers, or under their own responsibility, e.g. banks)
• Authorities, incl. abroad (as may be)
• Business partners who assist us in marketing and data licensing, monetization, analytics and customer insights, and with whom we work in other areas
• Credit agencies that store this data for credit rating purposes
• Third parties, who collect your data on our websites/apps (see list on the site)

Your data may be transferred and processed in any country in the world. If data is transferred to a country without adequate data protection, we will enter into the EU Standard Contractual Clauses, but we may also rely on consent or export data on a case-by-case basis, as it may be necessary for the performance of a contract, it may concern data you have published or the transfer is necessary for legal proceedings abroad.