Established: 1999

Did you know? serves more than 10 million customers in the Netherlands and Belgium

Store formats

  • Online shopping for general merchandise

Market area

  • Belgium


  • The Netherlands

    Online was named ‘Best Online Store’ by customers in the Netherlands in 2015, 2016, 2017 and 2018 and ‘Best Webshop in Belgium’ in both 2015 and 2016.


The number one online retailer in the Netherlands, offers general merchandise products in a wide range of categories, delivered direct to people’s homes.

Since its launch as an online bookseller in 1999, has expanded to offer around 11 million products in categories such as music, film, electronics, toys, jewelry, watches, baby products, gardening and DIY. In 2011 it launched a marketplace that gives customers access to products from other retailers, including second-hand goods. The company has won a number of awards based on customer appreciation, including several Home Shopping Awards.



Papendorpseweg 100
3528 BJ Utrecht
The Netherlands


+31 (0)30 60 08 888