Leading Together

Ahold Delhaize is known first and best for our great local brands, with more than 50 million customer visits in our stores and 20 million visitors online each week. The Ahold Delhaize strategy, "Leading Together," provides a framework for success, leveraging both scale and local connections. It guides our decisions and defines shared values and promises, while giving our great local brands the flexibility to best serve their customers, associates and communities.

Leading Together was launched in November 2018 and represents a next phase for Ahold Delhaize following the successful merger of Ahold and Delhaize Group in 2016.

It builds on the strong and efficient platform for growth created with the merger and integration, supported by a solid foundation of shared values and promises to customers, associates and communities.

In an industry that’s undergoing rapid change, fueled by a shift in customer behavior and preferences, we will accelerate on five areas that we believe will make the difference:

  • Omnichannel growth including eCommerce and meal solutions
  • Technology, including artificial intelligence and robotics
  • Healthy and sustainable
  • Portfolio and scale efficiencies
  • Best talent

With brands tracing their roots back 150 years, we can rely on the knowledge and expertise we share to stay in the lead.

Strategic Framework: Leading Together

Our purpose

The reason we are in business – our purpose – shapes everything we do. And each part of our purpose is significant: 

  • Together we actively share best practices, learn from one another, and realize the benefits of our scale.
  • Great Local Brands are the heart of our business, allowing us to serve customers on three continents with local brands that are known and loved.
  • Fresh Inspiration propels us and inspires customers with fresh products, ideas and services – including eCommerce solutions – to help shoppers bring affordable, healthy, delicious meals to the dinner table.
  • Every Day our brands meet customers' needs.

Business model

Our business model is a continuous cycle that shows how our brands create value for all our stakeholders. Across Ahold Delhaize, each brand works to save, drive same store sales and fund growth. By continuously looking for ways to buy better, operate smarter and waste less, we create room to invest in fresh and healthy products, formats, channels and services, all delivering dependable value:

Save for our customers:

  • Buy better
  • Operate smarter
  • Waste less

Invest in our customer proposition:

  • Fresher and healthier
  • Best own brands
  • Local, personal & convenient
  • Dependable value
  • Sustainable

Offer an omnichannel experience:

  • Supermarkets and smaller stores
  • eCommerce
  • Meal solutions




Our promises

Our brands promise customers, associates and communities to be a better place to shop, a better place to work, and a better neighbor – every day. And each brand measures performance based on clear criteria:

  • A better place to shop: Net promoter score, which indicates customers’ willingness to recommend us to others.
  • A better place to work: Associate engagement, as measured by periodic surveys.
  • A better neighbor: Our score on the Dow Jones Sustainability Index and measurement of progress to meet targets in the Ahold Delhaize Sustainable Retailing Index.

 Ahold Delhaize promises

Our values

We will continue to improve our working environment with an engaged, inclusive, balanced and healthy workplace for our 370,000 employees. To do this we will rely on our core values: Courage, Integrity, Teamwork, Care and Humor.

Ahold Delhaize's values