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Press release

Ahold Delhaize announces two new appointments: Nienke van de Streek as General Manager Gall & Gall and Pieter Saman as Brand President Etos

Zaandam, the Netherlands, June 26, 2023 – Ahold Delhaize announces leadership appointments at two of its great local brands. Nienke van de Streek will start as General Manager of the Dutch liquor store chain Gall & Gall as of August 15, 2023. She will succeed Pieter Saman who fulfilled this role in the past three years. Pieter Saman was appointed Brand President of the Dutch drugstore chain Etos in April of this year.  

Last Refreshed: 6/14/2024 8:16:17 AM
Nienke van de Streek

Nienke is a highly experienced retail professional in food and non-food. In her career she has held various management positions within a number of well-known Dutch retail companies. She started her career at Hema and gained her work experience in food retail from 2009. In Nienke’s last role at ALDI Netherlands, she was responsible for positioning, brand identity and results. Nienke says: "Gall & Gall is a beautiful and well-known brand, with a good assortment and enthusiastic associates, I have already discovered that in all recent store visits. I'm looking forward to getting to work with the team."

Pieter Saman

Pieter joined Ahold Delhaize in 2020 to lead Gall & Gall and is now appointed Brand President of Etos. Before doing so, he worked at outdoor store Bever for eight years. Starting out with the responsibility for marketing, e-commerce and omnichannel management, which led to a successful repositioning and online channel for the brand, Pieter was appointed CEO of Bever in 2016. Pieter started his career as a strategy consultant at OC&C Strategy Consultants.

Wouter Kolk, CEO Ahold Delhaize Europe & Indonesia: “I am pleased with these appointments at two of our great brands, who will further strengthen our European team. Gall & Gall and Etos, like many of our other brands, have a long history and are the familiar faces in the streets of the Netherlands. Nienke and Pieter will both report into Marit van Egmond, who oversees Albert Heijn, Gall & Gall and Etos. I am looking forward to working with them in my European team, continuously improving our brands’ service to customers together.”  

About Gall & Gall 

Gall & Gall has been selling liquor since 1884 and is the largest specialist in the Netherlands. Its logo refers to the brand’s strong roots. Founder Maria Gall had a motto: "No order too large, no order too small, no order too far." And although times have changed, Gall & Gall’s passion to help and inspire customers has remained. 

About Etos 

Dutch drugstore chain Etos, founded in 1919, has long been a trusted expert on what customers (72% of the Dutch population) are increasingly looking for, in stores and at home. Etos owns, among others, health websites and The company is thus the largest provider of online health and wellness information in the Netherlands. In its 550 stores, Etos employs 5,400 associates, of which 2400 are certified (assistant) chemists. Etos has been voted the best drugstore in the Netherlands seven times. 

Cautionary notice 

This communication includes forward-looking statements. All statements other than statements of historical facts may be forward-looking statements. Words and expressions such as will, looking forward, further, continuously or other similar words or expressions are typically used to identify forward-looking statements. 

Forward-looking statements are subject to risks, uncertainties and other factors that are difficult to predict and that may cause actual results of Koninklijke Ahold Delhaize N.V. (the “Company”) to differ materially from future results expressed or implied by such forward-looking statements. Such factors include, but are not limited to, the risk factors set forth in the Company’s public filings and other disclosures. Forward-looking statements reflect the current views of the Company’s management and assumptions based on information currently available to the Company’s management. Forward-looking statements speak only as of the date they are made and the Company does not assume any obligation to update such statements, except as required by law.