Last Refreshed: 8/2/2021 12:12:28 PM
Press release

Virtual help: Albert Heijn, now accessible via Google Assistant

With the launch of the Dutch-language version of Google Assistant, customers of Albert Heijn and can now receive voice-activated advice or inspiration to find the perfect gift or a tasty recipe. Google Assistant, which engages in two-way conversations with users, will be available on mobile devices in the Netherlands.

Voice-activated online shopping

By opening Google Assistant and saying “Talk to,” customers can receive virtual help finding whatever they need from the brand’s assortment of 16 million items. Google Assistant is the first step in’s efforts to develop voice-activated online shopping. Customers can learn more about Google Assistant on the brand’s website.

Appie, what should we eat tonight?

For 130 years, Albert Heijn has been making grocery shopping and cooking easier. With Google Assistant, customers within a few seconds can check bonus offers, view recipes and add items to their online shopping list in the Appie app.

Google Assistant fits seamlessly with Albert Heijn’s focus on innovation as described in Appie Tomorrow, a book on the future of food retail. Other recent examples are the brand’s smart list for online shopping and tap to go technology.