April 25, 2018 – Consumers have again named Albert Heijn as the most sustainable supermarket chain in the Netherlands. For the second straight year, the brand was the top Dutch grocer in the Sustainable Brand Index, an annual survey that measures impressions of well-known companies in Northern Europe and the Netherlands – including their commitment to sustainability.
Albert Heijn was recognized last week during the 2018 awards ceremony in Amsterdam.
"We are very proud and naturally honored to win this award for the second time in a row," said Marit van Egmond, Commercial Director at Albert Heijn. "It shows the appreciation of the Dutch consumer for all the efforts of our growers and farmers, our suppliers and partners. Together with all our associates, we take steps every time for a more sustainable society. From our role and ambition, we also want to inspire our customers every day and help them make healthier and more sustainable choices."
The index, now in its eighth year, analyzed more than 40,000 consumer perspectives on sustainability, branding and communication of businesses in countries such as Sweden, Norway, Denmark, Finland, Lithuania and the Netherlands, where over 5,000 Dutch consumers shared their opinions.
Albert Heijn's commitment to sustainability covers an array of issues, ranging from nutrition and healthier eating to animal protection and the environment.