Zaandam, the Netherlands, June 25, 2019 –Raf Van den Heuvel, currently Commercial Director, has been appointed General Manager, Albert Heijn Belgium, effective August 1, 2019. Raf will succeed Luc de Baets, who is retiring.
Albert Heijn’s CEO Marit van Egmond said, “Led by Luc since 2014, Albert Heijn has grown to be a popular supermarket among Belgians. We thank him for building Albert Heijn Belgium’s strong foundation.”
Earlier this year, Ahold Delhaize announced that Albert Heijn, currently with 43 stores in Belgium, will open 30-50 stores in the country in the coming years. “We’re entering the next phase of growth and are confident that Raf is the right person to lead Albert Heijn Belgium forward; he has been involved from the start of the brand in Belgium and knows its customers, franchisers and associates like no other”, said Marit van Egmond.