Peapod, our online grocery business in the U.S., announced this week the expansion of its popular meal kit line to include six new recipes. Peapod began offering meal kits in 2014 as one of the first retailers to combine the convenience of meal kits with online grocery delivery. The expansion comes as the brand is seeing a 104% increase in new customer purchases year over year, with the meal kits receiving an average rating of 4.4 out of 5 stars.
"We know that our customers enjoy a home-cooked meal but also value shortcuts to help simplify the cooking process," said Spencer Baird, Peapod Senior Vice President of Merchandising. "In fact, according to a recent survey we conducted, ready-to-serve and cook mixes are the most valued shortcut among home cooks with nearly one-third of adults planning to purchase a meal kit in 2018. By shopping on Peapod, you can complete your weekly grocery shop with all of the essentials and add in a meal kit for a busy weekday night."
Each kit contains pre-measured, pre-cut and pre-washed fresh ingredients for a home-cooked meal without all of the prep time. All of the kits are affordably priced – many are less than $5 per serving – and range from two to six servings. Peapod's delivery model also allows it to use significantly less packaging compared to other meal kit providers, eliminating ice packs or other insulation.