Last Refreshed: 8/2/2021 11:38:56 AM
Press release

New joint initiatives by Albert Heijn, offer better online shopping experience

Zaandam, the Netherlands, October 17, 2018 – Ahold Delhaize announces today that
Albert Heijn and, two of the most popular retail brands in the Netherlands, are
offering new joint initiatives to create an even better online shopping experience for

  • Single sign-on service: customers can now log into Albert Heijn’s online platform
    using their account, which means they need only one account for their
    food and non-food purchases.
  • Combined subscription model: new and renewal subscribers to Albert Heijn’s
    12-month home-delivery service (“AH Bezorgbundel”) will get a free subscription
    to’s 12-month “Select” service, providing them with fast and free-ofcharge
    delivery of articles sold at
  • Albert Heijn and are among the first retailers in the Netherlands to offer
    an Action on Google to consumers through the Dutch Google Assistant. Both
    brands will also sell the Dutch-language Google Home device.

“Many Albert Heijn customers frequently shop at and vice versa so these new
features will make their shopping experience even more seamless and convenient,” said
Wouter Kolk, Ahold Delhaize CEO Europe and Indonesia. “I’m excited about these joint
initiatives, as we continue to create an even better retail ecosystem for our customers.”

Albert Heijn, the largest physical and online food retailer in the Netherlands, also has
stores in Belgium, serving more than 5 million customers each week. is the
largest online general retailer with over 9 million customers, and more than 16 million
products, in the Netherlands and Belgium.

Ahold Delhaize will provide further information on its ecommerce strategy in Europe at
its Capital Markets Day on November 13 in New York City.