Margaret Versteden has been appointed as the new SVP Marketing of bol.com. As of June 1, Margaret will succeed Michel Schaeffer, who is leaving the company to pursue a new phase in his career. He will stay on until August 1 to help ensure a smooth transition.
Margaret brings with her enormous experience, both in management and in the fields of e-commerce and marketing. Margaret joins bol.com from Bain & Company, where she was managing partner, specializing in FMCG, retail and e-commerce. Before that, she worked as a strategy consultant for BCG for 10 years and also gained valuable experience at Nike, where she was responsible for its e-commerce and online customization business and for the Central, Eastern and Northern European region.
Michel leaves bol.com after 14 years of leading its marketing and business departments. In that time, he played a crucial role in the rapid growth of bol.com, making it now one of the best-known and most trusted brands in the Benelux.