January 30, 2018 – A healthy-eating initiative from Hannaford, “Time-Saving Meals from Your Hannaford Dietitian,” gained national recognition on January 28 when it received a Gold Plate Award honorable mention at the Food Marketing Institute (FMI) Foundation's 2018 "Stir It Up!" event. The annual competition, held at FMI's midwinter conference in Miami, shines a spotlight on the most creative ways the food industry champions the power of family meals.
Hannaford’s initiative, which ran in September and early October 2017, helped shoppers focus on healthy meals by offering inspiration and guidance on how to plan, shop and cook on a budget. It recognized the challenges families face gathering for healthy meals during back-to-school time.
Subtitled “Good Ideas for Busy Families,” the program was one of just seven nationally that earned honorable mention recognition from the FMI Foundation.
“We’re honored to receive a Gold Plate Award,” said Sue Till, Hannaford’s Healthy Living Manager. “We strive to help our customers meet their wellness goals by offering free dietitian services, online nutrition support and in-store guidance on how to easily shop for the most nutritious choices using Guiding Stars. We support FMI's mission to champion feeding families and enriching lives with nutritious, safe and affordable food and look forward to future collaborations."
“Time-Saving Meals from Your Hannaford Dietitian” ran in all 181 of the brand's stores and was marketed extensively during National Family Meals Month. It was promoted through social media, fresh magazine, Hannaford’s website, in-store signage and the weekly sales flyer.