Last Refreshed: 9/25/2022 11:29:29 PM
Press release

Food Lion unveils 'Shop & Earn' customer loyalty program in 10 states

February 5, 2018 – Following successful tests last year, Food Lion has launched the Shop & Earn MVP Customer Loyalty Program across its 10-state market in the U.S., providing customers with a new way to significantly increase their savings through personalized offers on products and categories they already buy. An enhancement to the popular MVP Customer Rewards Program, Shop & Earn lets shoppers easily save more every month, in addition to their MVP savings and coupons.

"Shop & Earn is a unique loyalty program that puts our customers in charge of their savings," said Deborah Sabo, Senior Vice President of Marketing. "The more our customers shop, the more they will save. Offers are targeted to customers based on their specific purchases, fueling a program with nearly endless savings opportunities."

Shoppers can enroll by following three easy steps:

  1. Activate: To activate personalized monthly offers to their MVP card, customers should visit and access the Shop & Earn tab on the Savings Hub or via the Food Lion mobile app.
  2. Shop & Earn: Shoppers can access offers with their MVP card until they reach their goal. Progress can be tracked at or via the Food Lion mobile app. Rewards are instantly loaded to their MVP card.
  3. Redeem: Rewards are automatically redeemed on their next shopping trip.

The Shop & Earn rollout comes after successful pilots last year in the Raleigh and Greensboro markets in North Carolina. Customers said:

  • "I like that Shop & Earn gives you the opportunity to earn additional discounts on everyday items."
  • "I have saved money and who doesn't like saving money!"
  • "It is a nice, extra incentive that makes Food Lion stand out from the other grocery stores."
  • "I like being rewarded for being a loyal customer."

With Shop & Earn, new offers will be made available the first of each month. Customers can begin earning rewards as soon as their account is activated and will have until the last day of the month to earn rewards. These rewards may be redeemed until the end of the following month.

To celebrate the program's launch, Food Lion Feeds is partnering with Feeding America to donate one meal to local food banks for each Shop & Earn activation, up to 1 million meals, throughout February.

For more information about Shop & Earn, visit