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Press release

Farewell after a decade to famous character in Albert Heijn’s TV ads

Zaandam, the Netherlands – Well-known Dutch actor Harry Piekema, who plays the key role in our TV commercials as the Supermarket Manager Mr. Van Dalen, is leaving Albert Heijn after ten years because Harry wishes to focus on other acting and directing opportunities. Harry has meant a lot to our customers and to our company.

Our successful collaboration with Harry deserves a fitting finale. That is why Albert Heijn has today launched a final campaign that includes a farewell TV commercial, YouTube and Facebook postings, and live chat sessions with Harry and customers via Facebook.