May 3, 2018 – Something is brewing in Belgium. Delhaize is joining forces with the City of Antwerp and the Antwerp Beer Company to brew a new craft beer.
Called Tournée Antwerp, the beer was fine-tuned with input from Delhaize customers and associates – a first for a supermarket company in Belgium – with some of the sales proceeds set to benefit a local charitable organization.
Tournée Antwerp, which will be sold in about 40 Delhaize stores in Antwerp starting in June, was created with input from 20 customers and 15 associates who were selected from among 250 candidates in a competition to become brewers for a day. The 35 beer lovers, together officials from Antwerp, recently received on-site training from brewery founder Johan Van Dyck and then helped determine the taste of the new beer. A portion of the sales at Delhaize will benefit Berrefonds, an organization that supports parents who have experienced the loss of a child.
"The Antwerp beer culture, which dates back to the 13th century, contributes to the culinary appeal of our city," said Koen Kennis, Antwerp's Alderman of Middle Class and Tourism. "With Tournée Antwerp, we not only get a full beer, but Delhaize also supports a local charity."
From left, Koen Kennis, Ilya Van Den Borre of Delhaize, Christine Vandenhole of Berrefonds and Johan Van Dyck