August 12, 2019 - Delhaize Belgium and bol.com are announcing two joint initiatives, as the latest example of how Ahold Delhaize’s local brands are stepping up their cooperation to create an even more seamless shopping experience for Belgian customers. Starting in September, bol.com pick-up points will be available in all Delhaize stores throughout Flanders. In addition, the two companies will hold their first joint marketing promotion later this month.
The two brands will collaborate on an online back-to-school promotion during the last two weeks of August. Customers who spend at least €75 on Delhaize’s online shopping site, Delhaize.be, will receive a €10 bol.com digital gift card. In return, bol.com will give Belgian customers who spend at least €75 on their "back-to-school" assortment a digital voucher code for a €10 discount on groceries at Delhaize.be.
And that’s not all – Delhaize and bol.com are already planning a second collaboration in the run-up to Sinterklaas and Christmas. This fall, bol.com will introduce a book of toy trends and inspiration for children and parents, to be distributed at Delhaize stores in Belgium, among others.
In addition, the two brands will work together to provide a convenient service to customers. Earlier this year, Delhaize and bol.com launched a test in which bol.com customers could pick up their orders in Delhaize supermarkets and affiliated Delhaize stores in the Antwerp region. After a successful pilot, the brands have decided to roll out this concept across all Delhaize stores in Flanders.
Starting in September, anyone in Flanders can have orders from bol.com delivered at no extra cost in one of the 63 Delhaize supermarkets, on top of the already participating affiliated stores in the Antwerp region. The full expansion to participating affiliated Delhaize stores is planned for November.