February 12, 2018 – Albert Heijn will this summer open its first checkout-free AH to go store as it looks to make the shopping experience more convenient and personal. The store, the first of its kind in the Netherlands, will be located at a high-traffic location in Amsterdam and will be deployed with “tap to go” technology that allows customers to pay for groceries with a card or a smartphone without going through the register.
The planned opening follows a successful trial at an AH to go site at Ahold Delhaize’s support office in Zaandam, which saw a slight increase in sales after the pilot was launched. Nearly 80 AH to go convenience stores in the Netherlands are scheduled to be equipped with the “tap to go” technology, making it available for thousands of customers every day.
Ahold Delhaize’s brands are constantly looking to make the shopping experience more seamless, propelled by new technologies and innovations. Brands across the U.S. and Europe are testing and experimenting with other innovative shopping methods to further ease the checkout process.
View a video of Albert Heijn's "tap to go" here.