May 20, 2019 – Albert Heijn is taking a new step to reduce food waste with the test of “dynamic discounting” of chicken and fish products at a store in Zandvoort in the Netherlands. Beginning today, these products will be automatically reduced in price based on their sell-by date, with a higher discount for items that need to be sold soonest.
An algorithm developed by Albert Heijn takes into account various factors to calculate the best price to eliminate unsaleable products and thus reduce waste. These factors include location, bonus offers, weather conditions, historical sales performance and in-store stock. The products are accompanied by electronic price tags with two prices: the regular price and discount at a specific expiration date.
Albert Heijn was advised for the test by anti-waste company Wasteless. Reducing food waste is an important theme in Albert Heijn's sustainability strategy. The brand aims to eliminate half of the waste across the food chain by 2030. For more information, numbers and examples, check out www.ah.nl/duurzaam.
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