Ahold USA today announced that Jennifer Carr-Smith has been appointed to president and general manager of Peapod, effective June 15. Carr-Smith replaces Andrew Parkinson who has been appointed to a newly established advisory role.
Carr-Smith brings more than 20 years of e-commerce experience to her position with Peapod. Most recently, Carr-Smith served as the chief operating officer of J. Crew’s online business, where she led J. Crew’s transformation to a digital retailer with strong e-commerce capabilities. Prior to her role at J. Crew, Carr-Smith served as chief operating officer for Giggle, an omni-channel retailer focused on baby gear; chief operating officer for Gilt Groupe, an online shopping company with more than six million members; and in leadership roles in finance, strategy and operations with Polo Ralph Lauren Corporation and Drugstore.com. Carr-Smith holds an M.B.A. from Harvard and a B.S. in Economics from Brown University.
In his new role, Parkinson will serve as an advisor to Carr-Smith while pursuing new business development opportunities for Peapod. Parkinson is co-founder of Peapod and has led the company to significantly increased sales each year for 26 years. Most recently, Parkinson led the expansion of Peapod’s online grocery delivery service to meet growing customer needs through the creation of “Pick-Up Points.” He also championed the opening of Peapod Propulsion Labs, a digital innovation center in Chicago.
“This is a real success story, and we look forward to welcoming Jennifer as she leverages her deep e-commerce experience to inspire our associates and delight our customers,” said Jan van Dam, executive vice president, marketing, format, supply chain, and own brands. “We thank Andrew for his pioneering vision to cultivate technology in order to make grocery shopping easier and more convenient for our customers.”