Last Refreshed: 7/23/2021 10:05:39 PM
Press release

Ahold Delhaize to enter strategic collaboration with Oliver Wyman to strengthen merchandising capabilities of its European brands

Zaandam, the Netherlands, June 23, 2020 -- Ahold Delhaize today announces that it has entered a strategic collaboration with Oliver Wyman to further strengthen the merchandising capabilities of its European brands in the areas of assortment optimization, pricing, and promotions, by deploying Oliver Wyman’s Retail Elements tool suite. 

Retail Elements by Oliver Wyman is a suite of digital solutions that embed actionable analytics in workflows, allowing the Ahold Delhaize brands in Europe to make better and faster decisions on their assortments, pricing and promotions, freeing up time to serve customers and promote innovation.

“This is an important step as we leverage our scale to develop and share capabilities across Europe, enabling each brand to serve their customers in the best possible way,” said Wouter Kolk, CEO of Ahold Delhaize Europe & Indonesia. “Oliver Wyman brings deep retail expertise and its digital solutions enable us to make the best merchandising decisions. With this collaboration, the brands will enhance choice and value for customers across Europe while also enabling us to attract new talent.”

The collaboration builds on a long relation between Ahold Delhaize and Oliver Wyman. The relationship between the two companies in Europe started with the successful implementation of the assortment optimization tool at Albert Heijn in Netherlands and was expanded to Delhaize Belgium more recently. Additionally, Albert Heijn and Oliver Wyman in 2019 jointly developed a pricing tool which is now being rolled out across all categories, to further build its pricing capabilities.

“We are excited about further strengthening our relationship with Ahold Delhaize and supporting them with their ambitious capability agenda,” said Coen de Vuijst, partner with Oliver Wyman’s Amsterdam office. “It is a pleasure to be collaborating with the talented European and brand teams of Ahold Delhaize and we are looking forward to the journey ahead of us.”

Cautionary notice

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