Last Refreshed: 10/27/2021 1:29:52 PM
Press release

Ahold Delhaize announces appointment of Dave Bass as Managing Director of FreshDirect

Zaandam, the Netherlands and New York, USA, September 10, 2021 – Ahold Delhaize announces today that Dave Bass will be appointed Managing Director of FreshDirect, effective September 20, 2021. He succeeds Farhan Siddiqi, Chief Digital Officer of Ahold Delhaize, who has served as interim CEO since May. 

“I would like to congratulate Dave on his appointment to lead FreshDirect. He brings a wealth of experience to the brand, having recently led Omnichannel Merchandising Support for the Peapod Digital Labs division of Ahold Delhaize USA”, said Frans Muller, CEO Ahold Delhaize. “He is a great choice to continue to drive FreshDirect’s growth as a key pillar of Ahold Delhaize’s omnichannel strategy.”  

Dave Bass, incoming FreshDirect Managing Director said, “FreshDirect is a truly unique brand, working directly with local suppliers, growers and farmers to deliver the freshest and best-tasting products directly to people’s doorsteps. I look forward to working with the team and helping FreshDirect grow its leading customer service and high-quality assortment to customers in the greater New York City area.”   

Last Refreshed: 10/27/2021 1:29:52 PM
Dave Bass

Cautionary notice 

This communication includes forward-looking statements. All statements other than statements of historical facts may be forward-looking statements. Words and expressions such as will, continue, growth, strategy, look forward or other similar words or expressions are typically used to identify forward-looking statements. 

Forward-looking statements are subject to risks, uncertainties and other factors that are difficult to predict and that may cause actual results of Koninklijke Ahold Delhaize N.V. (the “Company”) to differ materially from future results expressed or implied by such forward-looking statements. Such factors include, but are not limited to, the risk factors set forth in the Company’s public filings and other disclosures. Forward-looking statements reflect the current views of the Company’s management and assumptions based on information currently available to the Company’s management. Forward-looking statements speak only as of the date they are made and the Company does not assume any obligation to update such statements, except as required by law.