With 75% of Dutch consumers not eating the recommended 250 grams of vegetables¹ per day, Albert Heijn is lending a hand with a new personalized service via Facebook Messenger called the "AH Vegetable Boost." The new service was prompted by research called "How are the Dutch eating vegetables?" followed by an online campaign.

The vegetable assortment at Albert Heijn is already diverse, but research shows that not everyone knows what to do with vegetables and how to include them in an all-day diet – not just dinner. With Facebook Messenger, Albert Heijn customers can now get in direct contact with a new team of online Vegetable Coaches for tips, fun facts, recipes and inspirational videos, all with one goal: to inspire customers to eat more vegetables. 

When it comes to vegetables, everyone has their preferences – and Albert Heijn is helping inspire shoppers to eat differently and have more vegetables every day. 

The brand received a Healthy Food 2017 award on March 23 for its Cauliflower Rice, Broccoli Rice and Zucchini Spaghetti products that can replace pasta and rice in Italian or Asian dishes, providing customers with simple, tasty alternatives.