As part of Hannaford's innovative Fresh Rescue program, associates recently got their hands dirty – literally – working in the fields of the Patroon Land Farm in Voorheesville, New York.
Patroon is a Community Supported Agriculture (CSA) farm managed by the Regional Food Bank of Northeastern New York that grows and provides high-quality vegetables to 23 member agencies. The Fresh Rescue Team supports daily pick-up of donated fresh items from Hannaford stores, a mainstay in the Hannaford Helps Fight Hunger commitment. A new part of its team's work is enabling associates to volunteer at the farm and in the food bank’s distribution center to provide products to people in need.
Center Store Divisional Resource Joel Riley, who helps coordinate the Fresh Rescue efforts, notes that Hannaford associates have completed nine of the 16 volunteer shifts scheduled for this year, with from eight to 12 volunteers each time.
The most recent farm shifts took place last month, when 11 associates planted eight rows of eggplant. On previous visits, associates helped with other planting, weeding and harvesting. Fresh Rescue has scheduled at least one work day a month through the end of the year.