The Ahold USA brands of Stop & Shop, Giant, Giant/Martin’s and Peapod are bringing even more local produce to stores and online this summer and getting customers excited about supporting local farmers.
All Ahold USA brands are spreading the news about the diverse assortment of farm fresh produce from over 250 local area farms by launching videos, running media ads and holding events with local growers. The brands are also adding in-store display elements to guide customers to the locally grown items, and offering state-specific "Buy Local" canvas bags. Other promotional and marketing efforts include local produce “product drops,” a Farmers Fair, and brand nutritionists making TV appearances to promote the fresh, local offerings.
The AUSA brands together are continuing to build support for local agriculture and show shoppers that Stop & Shop, Giant, Giant/Martin’s and Peapod are the destinations for local produce.
Check out the video below of Miller Farms, a longtime supplier of Giant Landover.