Our Healthy and Sustainable ambition 2025

Our ambition for 2025 is to inspire customers to make healthier choices, increase product transparency, and eliminate waste. 

Our new Healthy and Sustainable Strategy looks towards 2025, building on the success and targets we set for 2020. This time, we have defined longer-term targets and will accelerate change across our great local brands.


Enable customers to make healthier choices

It’s clear that how and what we eat can help prevent obesity and other diseases. Eating well also contributes to good mental and physical health.

As a global retailer, our brands can make a difference in customers’ and associates awareness of what they eat and provide healthier food in stores. We want to partner with them to help them live better. 

That’s why our brands will continue to educate customers and associates by promoting nutritional navigation systems, such as NutriScore and Guiding Stars in stores and online. Our brands will also further develop personalized advice via loyalty cards and apps, to show how to adapt personal shopping habits and diets in order to eat healthier.

Our brands have to offer more healthy products too. That is why our brands are also continuing to reformulate products to make them healthier - with a target of making 51% of own brand food sales meet healthy criteria by 2022. 

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More product transparency

We will drive transparency about the where our fresh products come from and make the nutritional value of all products more transparent. We believe our brands can help people understand the impact of their shopping decisions and enable them to make choices that fit their needs, their tastes, and their values.

To achieve this, our brands will use the latest technologies, such as blockchain and artificial intelligence, to bring customers more transparency by 2025 – starting with fresh fruit and vegetables and then moving to the seafood and meat supply chains. By giving customers access to personalized information - through loyalty apps or online advice, for example – our brands will empower and enable busy customers to make better choices.

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Eliminate waste

Every year, around one-third of all food produced for human consumption is lost or wasted. That’s a shocking statistic.

Some of our brands’ stores have already achieved zero food waste. But we can do more. Our brands will reduce waste across the value chain, together with customers and suppliers. Within our own operations, we will reduce food waste by 50% by 2030 by making replenishment systems more effective and by our brands using innovative methods, such as dynamic pricing based on sell-by date. As a founding member of the 10x20x30 Food Loss and Waste Initiative, brands across Ahold Delhaize are also partnering with 20 key suppliers to tackle the challenge across the supply chain.

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Plastic waste is another major challenge, particularly for life in our oceans, lakes and rivers. That’s why as a global retailer, we have signed up to the New Plastics Economy Global Commitment. Ahold Delhaize brands are working towards zero plastic waste from own-brand packaging by 2025 by making the plastic packaging we use 100% recyclable, compostable or reusable’.

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As the global context around our business rapidly changes, we are also accelerating our work to protect Ahold Delhaize from potential risks.

Climate change

On the impact of climate change - we are working to understand how climate change will impact our businesses. And we are also mapping supply chain emissions to better understand how we are impacting climate change. We have committed to setting long-term, science-based targets to reduce our impact.

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Human rights

On human rights, we conducted a global due diligence process to guide a continuous improvement plan that will ensure our businesses and suppliers protect the rights of customers, associates and community members.

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Safety in our workplaces

Our brands are also focused on improving safety in our workplaces.

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Product integrity

Finally, across our brands, we are increasing compliance with the standards for the sustainability of products our brands sell, while maintaining best-in-class standards for food safety.

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How we will make a difference

Together with our great local brands, we are committed to supporting the well-being of the communities we serve and maintaining sustainable food consumption and production for the future. This is how we will contribute to tackling climate change and global health.