November, 2018 – For the sixth time, our Albert brand participated in the annual National Food Collection in the Czech Republic, with customers donating nearly 34 tons of food and drugstore items to persons in need. In 35 Albert stores, customers could buy and donate products throughout the day that were displayed in specially labeled shopping carts.
The products will be provided through food banks, charities and other nonprofit organizations directly to people struggling to make ends meet, including single mothers, seniors, families and the disabled.
“Our stores have been participating in the National Food Collection since its very beginning,” said Jiří Mareček, Director of Albert Communications. “It is an important reminder about the problem of food shortages on the one hand and food being wasted on the other hand, and it turns the general public’s attention to these topics."
In 10 hours on the Saturday the event was held, Albert customers donated 33,715 kilos of food and dry goods, representing nearly 61,000 portions. In addition to these one-day events, Albert has a long-term partnership with food banks and charities and regularly donates unsold food. In selected stores, Albert also tests donations of fresh products such as fruits and vegetables.