Global first: makes a breakthrough with same-day delivery

Global first: makes a breakthrough with same-day delivery has announced the largest expansion in its delivery options since the introduction of “next day delivery” in 2011. Starting October 6, customers can opt for same-day delivery to their homes. Orders placed on weekday mornings before noon can be delivered the same day, between 6 p.m. and 9.30 p.m. This new delivery option, “Delivered Today," is available for 300,000 articles across all product categories. This is a global first: never before has it been possible to choose from such large number of items for as quick and low-cost delivery throughout the country. In addition, has expanded the availability of home delivery for regular orders to seven days a week, including Sundays.

Daniel Ropers, Managing Director at said, "Since our launch more than 17 years ago, we have focused on one thing: making the benefits of online shopping bigger and the disadvantages – like waiting for your delivery – smaller. After making free next-day delivery the standard in the Netherlands in 2012, we took another big step today with a global first: 300,000 articles available for delivery to our customers within a few hours. Nowhere in the world is a greater supply of products available more quickly or less expensively. Coupled with the introduction of Sunday delivery, we are making the benefits of online shopping – low prices, a wide range of information and 24/7 shopping – more accessible.” has launched these new delivery options in the Netherlands and, together with its logistics partners, is exploring the opportunity to make the same services available in Belgium.

Ambition: same-day delivery for one million articles
Over a year ago, launched Pickup Today, allowing customers to order online and pick up their orders within a few hours at one of 200 Albert Heijn stores. This was a successful experiment, enabling the team to gain experience with same-day delivery and be ready to respond to customers’ needs for faster fulfillment. The team has the ambition to expand even further, to provide same-day delivery for one million items within the next few years.

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