First Albert Heijn to go opens in Germany

Aachen, Germany – Today the first Albert Heijn to go store opened in the German city of Aachen. This opening launches Albert Heijn's Dutch convenience concept in Germany. Starting today, Albert Heijn to go gives customers in Aachen fresh, healthy and delicious products for immediate consumption.

"Albert Heijn’s considerable experience with fresh, high quality products enables us to give our customers a good, healthy alternative while on-the-go. With this convenience concept we are really providing added value in Aachen," says General Manager Germany Jürgen Hotz.

Customers will find an assortment with distinctive quality and freshness in the new Albert Heijn to go, as well as a great variety of healthy products: from freshly-made sandwiches, lunch salads and soups to vegetables for snacking on and warm meals. A different fixed-price meal deal will also be available for breakfast, lunch and dinner each day. The store’s assortment will change to fit what customers want at each particular time of day, making it easy for them to quickly find what they need and ensuring there is always enough variety. Speed is important for the Albert Heijn to go target customer, who is on-the-go and often pressed for time. The assortment at the new store is based on the needs of local customers, including German products such as Mehrkorn Brötchen, Leibniz cookies and Geflügel Rolle in addition to the range of products that is also available in the Netherlands.

Ahold unveiled its growth plans for the Albert Heijn to go formula at the end of 2011 when it announced its plans to open 150 new convenience stores in Europe in the next five years. The introduction of Albert Heijn to go in Germany is one of the steps in realizing this goal.

The newly opened Albert Heijn to go is located at Peterstrasse 48, 52062 Aachen, Germany. Its opening hours are Monday through Friday from 6:30 to 19:00 and Saturday from 7:00 to 17:00.

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