Mega Image acquires Zanfir to strengthen position in eastern Romania

March 15, 2019 – Mega Image has agreed to acquire Zanfir, a supermarket chain in the Vrancea region in eastern Romania.  

The transaction, which has been approved by the Romanian Competition Council, will further strengthen Mega Image’s presence in the region and underscores how Ahold Delhaize’s brands are strengthening their market positions through organic growth and fill-in acquisitions. 

The 10 Zanfir stores will be integrated into Mega Image’s network and transformed into Mega Image and Shop & Go stores.  

“The acquisition of the most important player in the Vrancea market is part of our strategy to develop and expand into new territories,” said Mega Image Brand President Mircea Moga. “We look forward to meet our new customers and offer them our range of quality products, inspiration and new shopping experiences.” 

Established in 1995, Mega Image is one of the largest supermarket chains in Romania, with a network comprising 677 stores and brands such as Mega Image, Shop & Go and Gusturi Românești.  

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