Delhaize and bol.com start collaboration in Belgium

June 6, 2019 – Delhaize and bol.com, two of our great local brands, are starting a collaboration to make the shopping experience of customers even more convenient.

Bol.com, the largest online retailer in the Benelux, is opening pick-up points in Delhaize stores across the Antwerp province. Customers can have their orders from bol.com delivered to a Delhaize location of their choice at no extra cost, with delivery time the same as for home delivery.

The new service is especially convenient for customers who want to pick up their bol.com orders and grocery shop during the same trip. Delhaize and bol.com will test the service during the summer and then roll it out to the rest of Flanders.

The collaboration between Delhaize and bol.com is the latest example of how Ahold Delhaize’s local brands in Belgium are increasing efforts to further improve their omnichannel offer and accelerate growth.

Delhaize has expansion plans that include opening around 100 new supermarkets in the next three to four years and a strengthened online proposition. Additionally, Albert Heijn Belgium will continue its expansion by opening 30 to 50 supermarkets in Flanders in the next few years.

This month bol.com will open a branch office in Antwerp to better serve Belgian retailers who sell products on the brand’s platform and create more opportunities to collaborate with local partners.  

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