Alfa Beta, Greece

Established: 1939 Stores: 528

Did you know?

AB was the first supermarket in Greece to introduce a customer loyalty scheme

AB had the first BREEAM-certified ‘green store’ in Europe

Store formats

  • Supermarkets
  • Convenience stores
  • Online shopping

Market area

  • Greece

    461 stores

AB was named “Top Ratailer of the Year” at the Super Market Awards 2019.


Alfa Beta Vassilopoulos (AB) was established in 1939, when brothers Gerasimos and Haralambos Vassilopoulos opened a small grocery store in downtown Athens.

Well into its 80th year of operation in the retail sector, AB has continued to grow and innovate while maintaining its distinctive Greek identity. AB supermarkets are known for their wide variety of quality own-brand products, competitive prices and superb customer service and long-term relations with its suppliers, partners, customers, and associates. Furthermore, AB Vassilopoulos significantly contributes to the life-quality of the local communities in which it operates and to Environmental protection, through the design and implementation of integrated CSR programs.

AB’s other formats include AB Food Market, AB Shop & Go and AB City.






Alfa-Beta (Greece)

81 Spaton Avenue
Gerakas, Attiki
153 44


+30 210 66 08 000