Did you know?
AB was the first supermarket in Greece to introduce a customer loyalty scheme
AB had the first BREEAM-certified ‘green store’ in Europe
- Convenience stores
- Online shopping
AB was named Retailer of the Year at the 2015 Retail Business Awards”
Alfa Beta Vassilopoulos (AB) was established in 1939, when brothers Gerasimos and Haralambos Vassilopoulos opened a small grocery store in downtown Athens.
Well into its 80th year of operation in the retail sector, AB has continued to grow and innovate while maintaining its distinctive Greek identity. AB supermarkets are known for their wide variety of quality own-brand products, competitive prices and superb customer service and long-term relations with its suppliers, partners, customers, and associates. Furthermore, AB Vassilopoulos significantly contributes to the life-quality of the local communities in which it operates and to Environmental protection, through the design and implementation of integrated CSR programs.
AB’s other formats include AB Food Market, AB Shop & Go and AB City.