Alfa Beta, Greece

Established: 1939 Stores: 444

Did you know?

AB was the first supermarket in Greece to introduce a customer loyalty scheme

AB had the first BREEAM-certified ‘green store’ in Europe

Store formats

  • Supermarkets
  • Convenience stores
  • Online shopping

Market area

  • Greece

    444 stores

AB was named Retailer of the Year at the 2015 Retail Business Awards


Alfa Beta Vassilopoulos (AB) was established in 1939, when brothers Gerasimos and Haralambos Vassilopoulos opened a small grocery store in downtown Athens.

Over almost 80 years AB has continued to grow and innovate while maintaining its distinctive Greek identity. AB supermarkets are known for their wide variety of quality own-brand products, competitive prices and superb customer service. In 2015, despite tough economic conditions in Greece, AB continued to gain market share, largely due to store expansion (opening more than 36 stores) and strong comparable store sales growth.

AB’s other formats include AB Food Market, AB Shop & Go and AB City.





Alfa-Beta (Greece)

81 Spaton Avenue
Gerakas, Attiki
153 44


+30 210 66 08 000